{"id":30232,"date":"2024-07-12T10:50:48","date_gmt":"2024-07-12T16:50:48","guid":{"rendered":"https:\/\/jdigital.mx\/que-es\/black-hat-seo\/"},"modified":"2024-10-03T18:56:35","modified_gmt":"2024-10-04T00:56:35","slug":"black-hat-seo","status":"publish","type":"page","link":"https:\/\/jdigital.mx\/que-es\/black-hat-seo\/","title":{"rendered":"\u00bfQu\u00e9 es el Black Hat SEO?"},"content":{"rendered":"\n\n\r\n

<\/iframe><\/noscript>\r\n\n\n\n<script type=\"application\/ld+json\">\r\n\t {\r\n\t\t \"@context\": \"http:\/\/schema.org\",\r\n\t\t \"@type\": \"CreativeWork\",\r\n\t\t \"keywords\": \"<a href=\"https:\/\/jdigital.mx\/que-es\/cloaking\/\">Cloaking<\/a>\",\r\n\t\t \"citation\": \"Wikipedia\",\r\n\t\t \"url\": \"https:\/\/es.wikipedia.org\/wiki\/<a href=\"https:\/\/jdigital.mx\/que-es\/cloaking\/\">Cloaking<\/a>\",\r\n\t\t \"description\": \"<a href=\"https:\/\/jdigital.mx\/que-es\/cloaking\/\">Cloaking<\/a> (en espa\u00f1ol \"encubrimiento\") es un t\u00e9rmino ingl\u00e9s para denominar ciertas t\u00e9cnicas de <a href=\"https:\/\/jdigital.mx\/agencia-seo\/posicionamiento-web-seo\/\">posicionamiento web<\/a> con el fin de enga\u00f1ar a los motores de b\u00fasqueda y mejorar la posici\u00f3n en los resultados.\r\n\r\nEsta t\u00e9cnica consiste en mostrar contenido diferente al usuario y al bot que rastrea el sitio web, con el objetivo de manipular lo que \u00e9ste indexa. El \"<a href=\"https:\/\/jdigital.mx\/que-es\/cloaking\/\">cloaking<\/a>\" es una t\u00e9cnica penalizada por los motores de b\u00fasqueda de la web. Algunos buscadores, como Google, ofrecen la posibilidad a los usuarios de denunciar cualquier web que haga uso de dichas t\u00e9cnicas. Otros trucos fraudulentos que se utilizan para mejorar el posicionamiento de las p\u00e1ginas, son las p\u00e1ginas doorway, el texto oculto, las p\u00e1ginas duplicadas, enlaces ocultos, el spam en weblogs y libros de firmas, el abuso de palabras clave y la compra y venta de enlaces.\"\r\n\t }\r\n\t <\/script><p><\/p><br \>\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"30232\" class=\"elementor elementor-30232\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4e6796 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4e6796\" data-element_type=\"section\" id=\"FondoBanner\" data-settings=\"{"stretch_section":"section-stretched","background_background":"classic"}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b515b89\" data-id=\"3b515b89\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2a694a8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a694a8d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-352649b5\" data-id=\"352649b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31741f83 elementor-widget elementor-widget-heading\" data-id=\"31741f83\" data-element_type=\"widget\" id=\"SupheadlineBlanco\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">INCREMENTA TR\u00c1FICO SEO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-568a3685 elementor-widget elementor-widget-text-editor\" data-id=\"568a3685\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><span style=\"color: #93d000;\">\u00bfQu\u00e9 es el<\/span><span style=\"color: #ffffff;\">\u00a0<span style=\"font-size: 52px;\">Black Hat SEO?<\/span>\u00a0<\/span><\/h1><p>Es el uso de t\u00e9cnicas para enga\u00f1ar al buscador Google, Yahoo, Bing, etc. … Desaf\u00edan las normas y reglas que proponen los buscadores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-575ca7ba elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"575ca7ba\" data-element_type=\"widget\" data-settings=\"{"_transform_skewX_effect":{"unit":"px","size":-8,"sizes":[]},"_transform_skewX_effect_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_skewX_effect_mobile":{"unit":"deg","size":"","sizes":[]},"_transform_skewY_effect":{"unit":"px","size":"","sizes":[]},"_transform_skewY_effect_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_skewY_effect_mobile":{"unit":"deg","size":"","sizes":[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"\/diccionario-seo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DICCIONARIO SEO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-643f27a7 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"643f27a7\" data-element_type=\"section\" data-settings=\"{"stretch_section":"section-stretched","background_background":"classic"}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-12155d58 elementor-hidden-mobile\" data-id=\"12155d58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41fb4714 elementor-widget elementor-widget-spacer\" data-id=\"41fb4714\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-59a7fa70\" data-id=\"59a7fa70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33460999 elementor-widget elementor-widget-heading\" data-id=\"33460999\" data-element_type=\"widget\" id=\"SupheadlineVerde\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">AGENCIA MARKETING DIGITAL M\u00c9XICO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60de9ab7 elementor-widget elementor-widget-text-editor\" data-id=\"60de9ab7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>DICCIONARIO <span style=\"color: #93d000;\"><b>MARKETING DIGITAL<\/b><\/span><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-e4c3e9c elementor-hidden-mobile\" data-id=\"e4c3e9c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f83cab7 elementor-widget elementor-widget-spacer\" data-id=\"5f83cab7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a507f7b elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a507f7b\" data-element_type=\"section\" data-settings=\"{"stretch_section":"section-stretched"}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-53591c71 elementor-hidden-mobile\" data-id=\"53591c71\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-244f9727 elementor-widget elementor-widget-spacer\" data-id=\"244f9727\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5a24dea8\" data-id=\"5a24dea8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-166001db elementor-widget elementor-widget-global elementor-global-30309 elementor-widget-shortcode\" data-id=\"166001db\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-955a8a7 elementor-widget elementor-widget-video\" data-id=\"955a8a7\" data-element_type=\"widget\" data-settings=\"{"youtube_url":"https:\\\/\\\/youtu.be\\\/8jW88yzLjVc","video_type":"youtube","controls":"yes"}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30834789 elementor-widget elementor-widget-text-editor\" data-id=\"30834789\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"site-content sidebar-disabled post-sidebar-disabled\">\n<div class=\"cs-container\">\n<div id=\"content\" class=\"main-content\">\n<div id=\"primary\" class=\"content-area\">\n<p>En <a href=\"https:\/\/jdigital.mx\/que-es\/seo\/\">SEO<\/a> se llama Black Hat al intento de mejorar el posicionamiento en buscadores de una p\u00e1gina web mediante t\u00e9cnicas poco \u00e9ticas o que contradicen las directrices de Google, hacer \u201ctrampas\u201d. Estas pr\u00e1cticas son cada vez m\u00e1s penalizadas por Google. Algunos ejemplos de <a href=\"https:\/\/jdigital.mx\/que-es\/black-hat-seo\/\">Black Hat SEO<\/a> son:<\/p><p>\u2013 <a href=\"https:\/\/jdigital.mx\/que-es\/cloaking\/\">Cloaking<\/a><br>\u2013 <a href=\"https:\/\/jdigital.mx\/que-es\/spinning\/\">Spinning<\/a><br>\u2013 SPAM en foros y comentarios de blogs<br>\u2013 <a href=\"https:\/\/jdigital.mx\/que-es\/keyword-stuffing\/\">Keyword Stuffing<\/a><\/p><p>El <a href=\"https:\/\/jdigital.mx\/que-es\/black-hat-seo\/\">black hat SEO<\/a> es el uso de t\u00e9cnicas para enga\u00f1ar al buscador Google, Yahoo, Bing, etc. con el fin de obtener resultados provechosos para quien lo hace en los resultados de b\u00fasqueda \u00abSERP. La mayor\u00eda de las veces mejorando su posicionamiento en buscadores para las palabras clave trabajadas.<\/p><p><strong><em>El Black Hat constituye un conjunto de t\u00e9cnicas agresivas de <a href=\"https:\/\/jdigital.mx\/que-es\/seo\/\">SEO<\/a> que no siguen las directrices de los buscadores e intentan manipular sus reglas, con el objetivo de obtener grandes resultados en poco tiempo y corriendo el riesgo de recibir sanciones.<\/em><\/strong><\/p><p>Cuando Google surgi\u00f3, al final de la d\u00e9cada de 1990, los sitios web mejor posicionados en la p\u00e1gina de resultados estaban ah\u00ed por sus <strong>palabras clave<\/strong> y tambi\u00e9n por <strong>links <\/strong>apuntando hacia ellos.<\/p><p>R\u00e1pidamente, algunos desarrolladores identificaron \u201ctrucos\u201d para enga\u00f1ar a las herramientas y posicionar sus sitios web en la cima de los resultados.<\/p><article class=\" entry-preview entry post-9290 quees type-quees status-publish has-post-thumbnail\"><div class=\"entry-container\"><div class=\"entry-content-wrap\"><div class=\"entry-content\">\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-4b4fa378 elementor-hidden-mobile\" data-id=\"4b4fa378\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4eb3085a elementor-widget elementor-widget-spacer\" data-id=\"4eb3085a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-49f662a5 e-flex e-con-boxed e-con e-parent\" data-id=\"49f662a5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-799a6a5c elementor-widget elementor-widget-global elementor-global-30290 elementor-widget-shortcode\" data-id=\"799a6a5c\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">secci\u00f3n de <a href=\"https:\/\/jdigital.mx\/que-es\/call-to-action-cta-o-llamada-a-la-accion\/\">CTA<\/a> Qu\u00e9 es?<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/ul>","protected":false},"excerpt":{"rendered":"<p>INCREMENTA TR\u00c1FICO SEO \u00bfQu\u00e9 es el\u00a0Black Hat SEO? Es el uso de t\u00e9cnicas para enga\u00f1ar al buscador Google, Yahoo, Bing, etc. … Desaf\u00edan las normas y reglas que proponen los buscadores. DICCIONARIO SEO AGENCIA MARKETING DIGITAL M\u00c9XICO DICCIONARIO MARKETING DIGITAL En SEO se llama Black Hat al intento de mejorar el posicionamiento en buscadores de […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":30141,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-fullwidth-no-heading.php","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"semantictags":[149,184],"class_list":["post-30232","page","type-page","status-publish","hentry","semantictags-cloaking","semantictags-posicionamiento-en-buscadores"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jdigital.mx\/wp-json\/wp\/v2\/pages\/30232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jdigital.mx\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jdigital.mx\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jdigital.mx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jdigital.mx\/wp-json\/wp\/v2\/comments?post=30232"}],"version-history":[{"count":14,"href":"https:\/\/jdigital.mx\/wp-json\/wp\/v2\/pages\/30232\/revisions"}],"predecessor-version":[{"id":33543,"href":"https:\/\/jdigital.mx\/wp-json\/wp\/v2\/pages\/30232\/revisions\/33543"}],"up":[{"embeddable":true,"href":"https:\/\/jdigital.mx\/wp-json\/wp\/v2\/pages\/30141"}],"wp:attachment":[{"href":"https:\/\/jdigital.mx\/wp-json\/wp\/v2\/media?parent=30232"}],"wp:term":[{"taxonomy":"semantictags","embeddable":true,"href":"https:\/\/jdigital.mx\/wp-json\/wp\/v2\/semantictags?post=30232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}